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What’s
the point?
Those who have fallen in love
know that feelings are paid dearly.
With commitment, time and money. Life shows clearly – we don’t appreciate ordinary qualities, even when we call them advantages or benefits of cooperation. Your clients are able to give a disproportionate amount for a pinch of magic that will appeal to their primal instincts.
If you are to live happily ever after with each other, you MUST take care of your relationship. Otherwise they will go to someone else. That’s what the game is about.
Emotions are a powerful resource, and we will use it.
gain loyalty
increase your value
become unique
turn cons into pros
start addicting
In the beginning you are always one of the options. Relationship building is all about getting off the table and becoming a Person. One who understands the problems, shares your values and holds the promise of change for the better.
Your customers will sew their own justification for being with you if you ignite their desires. You will then not be compared to others, but at most others to you. Achieving this state is our mission.
Marketing offers thousands of wonderful tools. Some actually are, some are not, and some are not good for your brand. So we’ll select only those that clearly fit our goals.
Every company has its own unique way of doing things, and it’s not a mere platitude. We won’t change you by force, we’ll just learn to play your cards. Customers will appreciate that you know who you are.
It’s not about magic spells. We will honestly think through what you have to say. People need to hear about it directly and in an interesting form. We will repeat it until they understand us.
+ if everyone knows who you are
+ if you are a reference point for the market
+ if customers love you and recommend you
+ if you have an excellent image
+ if you feel the tangible value of your brand
+ if everyone understands what values you represent
+ if you feel that your voice matters
+ if you stand in line with all the rest
+ if people forget about you and leave you out of the discussion
+ if they don’t understand why it’s worth betting on you
+ if you don’t feel that your brand has character
+ if customers don’t come back for more services
+ if you know you could do more